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about EYR

Earn Ya Rep is a Fitness and lifestyle clothing brand focused on inspiring athletes to persist through the grind and unleash their inner greatness. We provide functional, high-performance, versatile apparel for athletes and fitness enthusiasts, as well as fashionable transitional swag for daily wear. Our target audience includes elite athletes, anyone consistently in the gym or staying active, action makers, risk takers, boundary pushers, and influencers. The EYR lifestyle is a unique compilation of influences, including faith, lived experiences, music, and athletics. By combining these influences, we've created a lifestyle brand that helps our followers navigate life's challenges with confidence and style.

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Our strong brand messaging and fashionable, transitional lifestyle wear sets us apart from the rest, making the EYR lifestyle the new mantra for fashion and way of life. 

“Starting a new journey can be intimidating, but EYR is here to help. Our brand represents the epitome of unleashing your inner greatness. As a retired professional basketball player, I discovered my passion for creative expression and decided to pursue it. I believe that in life, we don't just find ourselves, we create ourselves. Filmmaking, photography, fashion, fitness, and music have all played a crucial role in my life, and I'm excited to share that with you through EYR.

As someone who grew up in the inner city of Boston, went to college, and traveled the world, I've had the opportunity to experience different cultures and lifestyles.

My faith has also been a major influence on my life, and you'll see it reflected throughout the EYR line. Through daily connection with God, my faith has grown tremendously, and I strive to share my experiences and spread positivity wherever I can. Join us at EYR, and let's unleash our inner greatness together”


  • Founder/CEO Anthony Gurley

What’s our WHY? 

We believe that everyone has greatness inside them, and we are here to inspire and empower you to unleash it. We understand that earning your reputation is a challenging and often lonely journey, but with the right mindset and support, you can push through the grind and reach your full potential. We are more than a fitness brand, we are a community of go-getters who believe in the power of perseverance, hard work, and style. 

Mission Statement: 

Our mission is to provide functional, high-performance, and versatile apparel that helps athletes and fitness enthusiasts push through their toughest workouts and confidently tackle their daily activities. We aim to inspire and empower our community to persist through the grind and reach their full potential, while fostering a sense of belonging and support.

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